A snapshot of France’s thriving tourism industry

For decades, France has been the world's number one tourist destination, ahead of Spain and the United States. In 2019, nearly 90 million people visited the country. The aim had been to reach 100 million tourists by 2020, but then the Covid-19 pandemic hit. Yet after several tough years, the tourism sector is making a comeback. So what does the future of France's travel trade look like? How can the country avoid being a victim of its success and welcome tourists in a sustainable way? In this episode of French Connections Plus, Florence Villeminot and Genie Godula take a snapshot of France's thriving tourism industry.