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Corporate citizenship: Taking a stand or losing out?

Global corporations are facing growing pressure to weigh in on political and social issues. But do they follow through, and can they still turn a profit? Kate Moody asks Katherine Valvoda Smith. She is the executive director of the Boston College Center for Corporate Citizenship and co-author of "The Executive's Guide to 21st Century Corporate Citizenship: How your Company Can Win the Battle for Reputation and Impact".
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