Britain’s Parents Suffering from a Creativity Crisis With Their Kids

Worryingly, 1 in 7 parents spend less than an hour a week dedicated to their children’s creativity needs. The research has prompted Mini Babybel to launch an initiative to encourage families to get creative. Fronted by celebrity dad Jeff Brazier, a video using the theme of The Mad Hatter’s Tea Party helps create awareness and highlights the importance that creativity plays in a child’s development, as well as offering top tips on how parents can get involved. To accompany the video, Professor John Davis of The University of Edinburgh has also suggested a list of 15 things parents can do with their children, designed with creativity and fun in mind. The list can be found at

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