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Grimmy's Radio 1 show falls to lowest ratings yet

Digital Spy logo Digital Spy 18/05/2017 Adam Silverstein
Nick Grimshaw's Radio 1 breakfast show falls to lowest ratings yet © Rex Shutterstock Nick Grimshaw's Radio 1 breakfast show falls to lowest ratings yet

Nick Grimshaw's Radio 1 breakfast show has fallen to its lowest ratings yet, as the latest listening figures are published on Thursday (May 18).

Grimmy is now attracting 5.14m listeners per week – the lowest Radio 1 breakfast rating since the RAJAR system was introduced in 1999. This time last year, he had a weekly audience of 5.44m, while three months ago it was 5.37m.

The station itself is also struggling in the ratings, losing 800,000 listeners over the last year. It's currently reaching 9.1m listeners a week (in 2016 it had 9.91m, and in 2012 it had 11.1m).

However, if you add those aged 10 and over into the mix, Radio 1's yearly figure goes up to 10m – something the station's boss Ben Cooper was keen to point out.

Cooper said: "Radio 1 is evolving with its young audiences as we live through changing times for traditional radio, so it's particularly gratifying to see that in addition to around 10 million listeners, we have seen record figures for Radio 1 videos on Facebook with 80 million monthly views, and 1.4 billion total views on Radio 1's YouTube channel.

"You can't judge Radio 1 on RAJAR figures alone – just as you can't judge a newspaper solely on physical sales – you have to take into account our digital innovations as well."

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Still, there is some good news for Chris Evans, whose Radio 2 breakfast show has improved slightly in the last three months to reach 9.38m listeners per week, although it is down nearly 400,000 on 9.73m a year ago.

Even so, Evans's breakfast show is still the most-listened-to in the UK, ahead of Radio 4's Today Programme by just over 2m.

Radio X's breakfast man Chris Moyles has seen his ratings go up around 50,000 listeners since three months ago, but down 100,000 from this time last year. However, the station itself – which recently added Russell Brand to its roster – has increased its numbers slightly on 2016.

© Provided by Digital Spy

In London, Capital's Dave, George and Lilah finished their stint on the station by knocking Kiss FM's Rickie, Melvin and Charlie off the top spot in the city. Capital had 1.24m weekly listeners, beating Kiss's 941,000.

And as for the digital stations, BBC Radio 6 Music has achieved its highest audience figures yet. The station now draws a record 2.35m listeners every week – up 10,000 on a year ago.

BBC Radio 1Xtra has less to celebrate, though. It now reaches 939,000 weekly listeners – down from 1.04m in 2016.

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