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St.Tropez | #YouSetTheTone | Put the SELF in Self Tan

For many, ‘fake’ tan brings to mind a certain look and shade that they either don’t want to be associated with, or that puts them off all together. In this empowering new campaign, the award-winning and No.1 tanning brand, St.Tropez sets to redefine what self-tanning looks like today, highlight the emotional benefits of a faux glow and put a stop to the shaming. To inspire women and men worldwide to own their faux glow – because SELF tan is more than just how YOU look, it’s also how it makes YOU feel. Gone are the days of one-shade-fits-all; tanning technology, ingredients and application have come a long way. Whether you’re after a natural looking sunkissed glow, a long-lasting golden tan OR an ultra-dark bronze, a St.Tropez Tan is proven to make you feel more confident – and there is a product to fit every look and every beauty regime. So whether it makes you feel you can wear a little less makeup, show a bit more skin or gives you that boost of confidence - no matter what your story is, YOU SET THE TONE! St.Tropez has set the standard, now it’s for you to set the tone. St.Tropez: The No.1 & Most Trusted Tanning Brand IRI MAT52 Aug 18 value sales'. 'Kantar Awareness Study Aug 18'
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