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Harley-Davidson announces massive discounts: Fat Boy and Heritage Softail Classic cheaper by upto Rs 2.5 lakh

The Financial Express logo The Financial Express 09-09-2017 FE Online

© image Harley-Davidson Fat Boy and Heritage Softail Classic have just gone cheaper by a large margin. The Fat Boy, earlier priced at Rs 1,701,000, will now be available for Rs 1,499,990. The Heritage Softail Classic, earlier priced at Rs 1,850,000 will now be available for Rs 1,599,990. All prices are ex-showroom, Delhi.

The revised prices are applicable on the Model Year 17 Softail models and have been effective 1st September 2017, till stocks last. To assist customers further Harley-Davidson has come up with a new financing scheme - Bullet EMI. The new scheme involves reduced monthly payments (in terms of EMI amount) and an increased lump-sum paid once or multiple times each year, as per terms of the loan availed.

Also read: No new Harley-Davidson V-Rod for 2018

EMIs for the 2017 Fat Boy start at Rs 14,999 per month and that for the Heritage Softail Classic start at Rs 15,999 per month. With this, Harley hopes to reach out to a wider pool of customers, making its motorcycles more affordable.

Harley-Davidson plans to introduce the 2018 model range with updated engines and this cut down in prices will help it clear the 2017 stocks and make way for the new ones. Harley-Davidson India has dealerships across Delhi-NCR, Haryana, Maharashtra, Chandigarh, Telangana, Karnataka, Tamil Nadu, Kerala, Punjab, West Bengal, Gujarat, Goa, Assam, Madhya Pradesh, Rajasthan, Uttar Pradesh and Uttarakhand.

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