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Weird celebrity car endorsements in pictures

By Gavin Braithwaite-SmithMotoring Research Slide 1 of 20: Cars and celebrities. Is it a match made in heaven or a recipe for disaster? The idea of using stars from the worlds of sport, TV and cinema to sell products is nothing new and, despite developments such as social media and viral campaigns, car companies are still wheeling out famous faces to help promote their latest models.Lexus is the latest to do just that, and has revealed Will.i.am as a brand ambassador for its new NX SUV. As well as starring in a TV commercial, the rapper and entrepreneur will also design his own bespoke NX edition.Click through our gallery to read more about weird celebrity endorsements

Celebrity car endorsements: do famous faces sell cars?

Cars and celebrities. Is it a match made in heaven or a recipe for disaster? The idea of using stars from the worlds of sport, TV and cinema to sell products is nothing new and, despite developments such as social media and viral campaigns, car companies are still wheeling out famous faces to help promote their latest models.Lexus is the latest to do just that, and has revealed Will.i.am as a brand ambassador for its new NX SUV. As well as starring in a TV commercial, the rapper and entrepreneur will also design his own bespoke NX edition.Click through our gallery to read more about weird celebrity endorsements
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