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On-Spot: 'Blood Money' audio launch

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Celebs at the audio launch of 'Blood Money'

Innovative marketing is must for a film's success, feels Mahesh Bhatt who launched the music of his next project 'Blood Money' on a yacht out at sea, saying by doing so the bar had been raised."If you conceive a film but have not thought about the marketing, then you will be in trouble. In just three days, a film's fate is decided. No matter how bad a film might be, but if it runs houseful nobody has the guts to say anything against it. So, marketing is very important," Bhatt told us.However, Bhatt feels it's not easy to market a film as it decides the fate of the film."After making the film, marketing it is altogether a different marathon. It is not easy to get you all here on this boat (for instance)," he added.Bhatt, the media and the team of 'Blood Money' were Monday ferried from the Gateway of India to the yacht.Directed by debutant Vishal Mahadkar, 'Blood Money' stars Kunal Khemu, Amrita Puri and Manish Chaudhari. The movie is scheduled to release on March 30.Click on, for exclusive snaps from the audio launch of 'Blood Money'.Images: Varinder ChawlaSource: India Syndicate
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