You are using an older browser version. Please use a supported version for the best MSN experience.

@NarendraModi sweeps Twitter battle on election results day

LiveMint logoLiveMint 17-05-2014 Livemint

Twitter generated more than two million election-related tweets in the 24 hours to a minute before noon on Friday, the vote-counting day for the Lok sabha elections 2014.

Also on Friday, Prime Minister-designate Narendra Modi added the highest number of followers—more than 100,000—by any Indian on a single day on the microblogging service, according to election-related data released by Twitter Inc.’s Indian unit.

Modi started the day with 3.9 million followers and ended it with upwards of four million.

Aptly, it was on Twitter that he reacted first after it became clear from voting trends that the Bharatiya Janata Party (BJP) was cruising towards victory in the general election.

“India has won. Bharat ki vijai. Achche din aane wale hain,” (It is India’s victory. Good days are coming.), Modi messaged in what became the most-shared Indian tweet ever.

Since 1 January, Twitter generated 58 million election-related tweets; 11.85 million mentioned @NarendraModi. On counting day alone, 750,000 tweets mentioned the Gujarat chief minister.

“This is truly the first Twitter election in India with all the major political parties and candidates actively campaigning and connecting with voters on Twitter,” said Rishi Jaitely, Twitter India’s market director, in a statement.

He said Twitter’s election strategy in India differed from that of other digital players. “...instead of bringing people to an election site, we brought the elections to the people. We formed mobile, TV and news partnerships to distribute elections-related tweets on and off Twitter, so that every Indian voter can make an informed decision in real time. That’s why it felt like the entire election was being played out on Twitter—everyone could see tweets from the main parties, politicians and voters on their mobile devices, on their TV screens, or in their daily news reports, or follow key political and media accounts via a missed call to consume their tweets as text messages,” Jaitely added.

More From LiveMint

image beaconimage beaconimage beacon