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Bitly, popular URL shortening service, suffers breach

LiveMint logoLiveMint 09-05-2014 A Staff Writer

Bitly, the popular URL shortening service, has issued an urgent warning about a security breach that exposed the credentials of its user accounts.

On its site, Bitly is running the following message: “Bitly users: we suspect account credentials have been compromised. We need you take action to secure your account. Details at”

The privately-held, venture capital backed company based in New York, has affirmed that it found no evidence suggesting that any accounts have been accessed by the intruders. However, as a precaution, the company has disconnected users’ Facebook and Twitter accounts.

“We invalidated all credentials within Facebook and Twitter” a post on its blog reads.

Although the social media accounts appear to be connected with bitly account, users won’t be able to publish anything until the company reconnects the accounts.

Users have been advised to take necessary steps to reset their OAuth tokens, API Keys, passwords and reconnect their Facebook and Twitter accounts.

The company says they “Have already taken proactive measures to secure all paths that led to the compromise and ensure the security of all account credentials going forward.”

Bitly’s official Twitter handle tweeted out: “We suspect Bitly account credentials have been compromised. Please take action now. Details here:” Inc was set up in 2008, and is funded by investors including The Accelerator Group, SoftTech VC, RRE, AOL Ventures, O’Reilly Alpha Tech Ventures and Social Leverage.

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