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Donald Trump’s tweets unveil his creative but neurotic personality: report

LiveMint logoLiveMint 26-07-2017 PTI

Melbourne: The Twitter messages of US President Donald Trump show that he is creative, competitive and a rule-breaker, but also has neurotic tendencies, a study has found. Since joining the social media platform Twitter in 2009 to May 2017, Trump has issued more than 35,000 messages.

This amounts to about twelve tweets a day. With 30 million followers, he is the second most followed politician on Twitter after his predecessor, Barack Obama, who on average tweeted about four times a day.

The researchers, Martin Obschonka from Queensland University of Technology in Australia, and Christian Fisch from Trier University in Germany analysed how aspects of Trump’s personality are revealed in the language he used in 3,200 tweets issued by October 2016, before he became president.

They used established software for assessment of language and text for psychological purposes. Trump’s language use and online personality were also compared with that of 105 other famous business managers and entrepreneurs including Apple’s Tim Cook and Tesla’s Elon Musk who are not on the political stage.

Their results indicate that Trump is indeed a distinct type of person who shows strong features of a so-called Schumpeterian personality that is said to be typical of successful entrepreneurs.

This personality was described by Joseph Schumpeter in the 1930s as being very creative, change-orientated, competitive and rule-breaking. The analysis further indicates that Trump has neurotic tendencies, and experiences underlying low well-being.

“These traits are rather untypical for entrepreneurs since working as an entrepreneur may not only require emotional stability and optimism but also be able to increase happiness due to procedural utility,” said Obschonka.

He added that neuroticism isn’t necessarily all bad, for it can also stimulate competitiveness. “Maybe this high neuroticism is a major motivator to succeed in Trump’s entrepreneurial projects in his business life, but also in his role as political leader,” said Fisch. “If social distinction is a core principle of the entrepreneurial personality, then we clearly see this principle reflected in his unusual personality profile,” said Fisch.

“Many experts agree that really successful entrepreneurs not only dare to be different - they are different,” he said. The researchers speculate that having entrepreneurial personality traits could be advantageous in leading and governing an entrepreneurial society as a top-down process.

However, they stress that leading a company is very different from leading a country and it is unclear whether political leaders with an extremely entrepreneurial personality can indeed act strictly entrepreneurially in their highly responsible role. The study was published in the journal Small Business Economics.

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