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Fifa World Cup 2014 is the most social sporting event ever

LiveMint logoLiveMint 12-06-2014 Moulishree Srivastava

Fifa World Cup 2014 has become the most social sporting event ever, surpassing the Sochi Winter Olympic Games and the 2014 Super Bowl, a report from Adobe Systems Inc. said on Thursday.

Since June 2013, the World Cup has generated more than 19 million social mentions, it said.

The report, Adobe Digital Index, which is based on the sample of 69 million social mentions from 230 countries and territories talking about the world cup, has captured data from social channels including blogs, Facebook, Google+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, Foursquare and YouTube.

“World Cup has had more social mentions in the month leading up to the event than both the Sochi Olympics and the 2014 Super Bowl,” said Tamara Gaffney, Adobe’s principle analyst with Adobe Digital Index.

“Ninety per cent of countries and territories around the world have already contributed to the World Cup conversation on social media, which is more than the Sochi Olympics at 84% and the 2014 Super Bowl at 78%.”

The level of interest and social buzz around the event has been the highest in the Asia Pacific region.

“The Asia Pacific region is producing 48% of the social buzz around the World Cup. Europe, the Middle East and Africa is second with 32% while the Americas are third with 20%,” Gaffney said.

Japan has contributed to 37% of the world cup mentions, the highest among all the countries, followed by the United Kingdom at 11% and Brazil at 9%, the report said. Germany and the United States, both have added 8% of the mentions, while South Korea contributed to 4% of the total mentions.

The report also said that Cristiano Ronaldo was the most mentioned player on the World Cup roster with over 1.5 million mentions in May, while Neymar da Silva Santos Júnior was the second most mentioned player with over 1.2 million mentions. Sergio Ramos has become the third most mentioned player with almost one million mentions.

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