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Galaxy S7 Leak Confirms Another Samsung Smartphone

Forbes logo Forbes 21-01-2016 Ewan Spence, Contributor

Another Galaxy S7 model has been spotted in the online wilds of the internet, with the popular benchmarking website AnTuTu reporting this time on the flatter Galaxy Model.

Previously the Galaxy S7 Edge was sighted. It offers a SnapDragon 820 processor, 5.1 inch QHD screen, 4 GB of RAM and the smaller resolution main camera. The model now showing up is the flat-screened ‘vanilla’ Galaxy S7. As with last year’s Galaxy S6 and Galaxy S6 Edge, the internal hardware remains broadly similar.

The only different on show between the S7 and the S7 Edge is the choice of the central SoC. The S7 Edge sported Qualcomm’s SnapDragon 820, while the new Galaxy S7 listing uses Samsung’s own Exynos branded SoC, and specifically calls out 8890 as the model number.

Samsung Galaxy S6 vs Galaxy S6 Edge (image: Ewan Spence): Last year’s handsets were exclusively Exynos powered (Samsung Galaxy S6 vs Galaxy S6 Edge, image: Ewan Spence)© Provided by Forbes Last year’s handsets were exclusively Exynos powered (Samsung Galaxy S6 vs Galaxy S6 Edge, image: Ewan Spence)

Running with two different processor lines is not a new strategy for Samsung. The Galaxy flagships have, for many years, been produced with the South Korean handsets sporting Exynos chips and the international handsets.

Last year’s Galaxy S6 and S6 Edge proved to be the exception with all of the devices (both South Korean and International) using Exynos chips, dropping Qualcomm out of the picture. Early tests of the Qualcomm Snapdragon 810 showed a tendency for overheating, and while code changes and engineering have been used in smartphones released later in 2015, the Galaxy S6 would have been going through the design process while these issues were on display, which may have had a bearing on the ’100 percent Exynos’ decision for the 2015 flagships.

With the Galaxy S7, all signs are pointing to a return to normal service in terms of the guts of the hardware.

The Galaxy S7 family will have two simple yet related goals. The first is to stabilise the falling profits and revenue in Samsung’s mobile division. The second is to retune Samsung’s product mix to bias sales back towards the more profitable high-end devices like the S7 and away from devices like the cheaper Galaxy A9.

Unfortunately, the leaks around the product are diminishing Samsung’s storytelling ability at launch. Creating excitement and interest when the product launches and consumers can start considering a purchase is an important part of modern marketing. Every single leak weakens Samsung’s ability to control the story when the South Korean company reveals the handset (or handsets, we’ve got the Galaxy S7, the S7 Edge, the S7 Edge Plus, and whatever regional variations are going to be in the mix).

The hardware is coming into view, and it certainly has the capability to create excitement with the geekerati, but Samsung needs to reach out further than that small pool of users. It needs to be able to sell the next iteration of its ubiquitous flagship to the masses.

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