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Govt to campaign for observing I-Day on 15 August, and not a day before

LiveMint logoLiveMint 04-07-2017 PTI

New Delhi: The government is planning a public campaign to encourage people to celebrate Independence Day on 15 August and not the day before, as is the practice in many educational institutions and organizations.

Officials in the ministry of tourism, one of the nodal ministries for the centre’s mega plans for marking 70 years of India’s independence, said the idea for such a move arose after it was seen that in many places celebrations took place on 14 August since Independence Day was a national holiday.

The campaign, to be promoted through advertisements in newspapers and posters in public places, will be spearheaded by the ministry of information and broadcasting. “Many schools and other institutions celebrate August 15 a day earlier and declare a holiday on Independence Day. We just want to request such organizations to refrain from doing so. It is the 70th year of our Independence Day and the entire country should celebrate together,” a tourism ministry official said.

The final plans for the campaign would be chalked out in the coming week by a group of senior ministers, the official said. Sources said the ministries had already been asked to plan their I-Day initiatives, which would be put to a committee of senior ministers for a review. The committee, the sources said, would be formed after 15 July and was likely to be headed by information and broadcasting minister M. Venkaiah Naidu.

Neighbouring Pakistan celebrates its Independence Day on 14 August.

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