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iPhone 7 Launch Live Blog Updates

NDTV logo NDTV 07-09-2016
© Reuters

23:53 (IST) #6. Audio. Speakers first.

23:53 (IST) Schiller returns.

23:53 (IST) Instagram has updated all of its filters to take advantage of the wider colour gamut on the iPhone 7 and 7 Plus' displays.

23:51 (IST) Ian Spalter, head of design at Instagram, on stage to talk about how the app is using the new display.

23:50 (IST) #5. Display. Retina HD Display is 25% brighter than iPhone 6S and 6S Plus.

23:50 (IST) Depth of field on the iPhone 7 Plus. 2 examples

23:50 (IST) A free software update will bring this feature to iPhone 7 Plus users later this year.

23:49 (IST) "We're not saying throw out your DSLRs. What we are saying is this is the best camera we've made in an iPhone," Schiller says. "This is the best camera ever made in a smartphone."

23:48 (IST) You can see a real-time deep-depth preview with the iPhone 7 Plus.

23:47 (IST) Schiller is showing the bokeh effect and shallow depth-of-field. He says the iPhone 7 Plus uses machine learning to keep foreground subjects sharper in focus and create that depth-of-field.

23:44 (IST) Tap the picture to zoom in and click a picture with the telephoto lens. You can zoom to 1x to 10x. Beyond 2x is software zoom but it's much better now thanks to the second camera on the iPhone 7 Plus, Schiller says.

© Reuters

23:44 (IST) Dual lense on the #iPhone7 plus. One is a telephoto lense 

23:43 (IST) This has been done to create a zoom feature for the iPhone.

23:43 (IST) Two 12MP cameras built-in on iPhone 7 Plus. One is wide-angle and the other is a 56mm telephoto.

23:42 (IST) It looks like iPhone 7 Plus will have a dual-camera setup.

23:42 (IST) It has a 12-MP rear camera with OIS.

23:41 (IST) It has a 7MP FaceTime HD camera. 23:40 (IST) Low-light photos are improved, Schiller says.

23:39 (IST) The sensor is also 30 percent more efficient and 60 percent faster.

23:38 (IST) Apple has designed its own image-signal processor for the camera.

23:37 (IST) It has a wider f/1.8 aperture. The iPhone 7 has a quad-tone flash. It has a flicker sensor and compensates for flickering artificial light.

23:37 (IST) iPhone 7 has just one camera but it has Optical Image Stabilisation (OIS). iPhone 7 Plus has this too.

23:43 (IST) This has been done to create a zoom feature for the iPhone.

23:43 (IST) Two 12MP cameras built-in on iPhone 7 Plus. One is wide-angle and the other is a 56mm telephoto.

23:42 (IST) It looks like iPhone 7 Plus will have a dual-camera setup.

23:42 (IST) It has a 12-MP rear camera with OIS.

23:41 (IST) It has a 7MP FaceTime HD camera.

23:40 (IST) Low-light photos are improved, Schiller says.

23:39 (IST) The sensor is also 30 percent more efficient and 60 percent faster. 

23:38 (IST) Apple has designed its own image-signal processor for the camera.

23:37 (IST) It has a wider f/1.8 aperture. The iPhone 7 has a quad-tone flash. It has a flicker sensor and compensates for flickering artificial light.

23:37 (IST) iPhone 7 has just one camera but it has Optical Image Stabilisation (OIS). iPhone 7 Plus has this too.

23:36 (IST) Water and dust resistant. Plus the home button is now haptic and not a mechanical press button

23:36 (IST) #4: Camera. 

23:35 (IST) #3. The new iPhones will be water- and dust-resistant. IP67 standard.

23:35 (IST) There are new feedbacks for notifications, messages, ringtones, etc.

23:34 (IST) The home button is now force sensitive, and has a new-generation taptic engine. 

23:33 (IST) Looks like it's getting a big improvement.

23:33 (IST) #2: Home button.

23:33 (IST) 10 new features. First up - design. iPhone 7 has a new finish called Jet Black. Antenna bands have almost disappeared. There's a second black - called just Black. Also available in Gold, Silver, and Rose Gold.

23:32 (IST) Phil Schiller, Apple's Senior VP of marketing, is on stage to talk about the iPhone 7.

23:31 (IST) Video over, Cook is back.

23:30 (IST) It has a "pristine mirror-like surface", Ive's soothing voice says.

23:30 (IST) Here it is. The iPhone 7. Dual lense confirmed. Some design changes too. Piano black maybe the new color

23:29 (IST) Apple's Chief Design Officer Jony Ive is talking about it via one of his trademark videos.

23:29 (IST) Dual cameras confirmed. It's called iPhone 7. "It's the best iPhone we've ever created."

23:28 (IST) He's finally moved on to the new iPhone.

23:27 (IST) Cook's speaking about HomeKit, and says over 100 products are coming soon that support HomeKit. Not sure if this is a big deal for India though.

23:25 (IST) Cook is quickly summarising all the features of iOS 10. 

23:24 (IST) Apple has sold more than one billion iPhones, he says.

23:24 (IST) Cook is back on stage. iPhone time.

23:23 (IST) The older Apple Watch gets the new Series 2 processor. It's now called Apple Watch Series 1. Priced at $269.

23:23 (IST) Apple Watch Nike+ will also be priced at $369.

23:23 (IST) Williams returns to stage. Says Apple Watch Series 2 will start at $369.

23:22 (IST) The watch band has a lot of holes... or should we call them pores? Available in four colours.

23:21 (IST) Apple Watch Nike Plus. Finally Nike gets rewarded for getting rid of the Nike Fuel Band. 

23:21 (IST) Edwards is just talking about notifications that motivate people to run.

23:19 (IST) You can just tell Siri to start a run with the Apple Watch Nike+.

23:17 (IST) Trevor Edwards, President of Nike brand is on stage to talk about this watch.

23:17 (IST) Apple's partnered with Nike to make Apple Watch Nike+. It's a watch designed for runners.

23:16 (IST) Faster, brighter, water-resistant, built-in GPS, and built with strict environmental standards in mind: Williams. He calls it the ultimate device for a healthy life. 

23:15 (IST) There are new Hermes bands as well.

23:15 (IST) It's four times harder than Stainless Steel. It's white.

23:15 (IST) Ceramic!

23:14 (IST) Apple Watch Series 2 gets new styles: cases in Aluminium, Stainless Stell, as well as...

23:14 (IST) The demo shows a hiking app called Viewranger that lets you track your hike. With every point of interest in hikes supported in the app, it shows you a fun fact.

23:12 (IST) The Activity app shows a colour-coded display of varying speeds on the map. Again, runners are going to love this.

23:11 (IST) Apple Watch 2 has a built-in GPS. This is a boon for runners.

23:11 (IST) Williams says Apple Watch Series 2 has the brightest display Apple has ever shipped at 1000 nits.

23:10 (IST) The Apple Watch Series 2 has a dual-core processor that's 50 percent faster and a new GPU. Williams says Night Sky (astronomy app) has been able to add five times the level of detail in the Apple Watch Series 2.

23:09 (IST) This has two new workouts - open water swim and pool swim. "We think swimmers are going to absolutely love this"

23:08 (IST) They're showing their swimming simulator. Williams says the company put watches there for weeks at a time during testing.

23:08 (IST) The speaker system has been redesigned in Apple Watch Series 2. The speaker itself ejects water at the end of your workout, Williams says.

23:07 (IST) Yes. There is a new Apple Watch. Watch Series 2. It's water proof to 50 metres

23:07 (IST) It's water-resistant to a depth of 50 metres. 23:06 (IST) It's called Apple Watch Series 2. It's swim-proof, Williams says.

23:06 (IST) The video focuses a lot on fitness. Swim-proofing could be a game-changing feature for the Apple Watch.

23:05 (IST) Video playing first. Looks like this watch is swim-proof!

23:05 (IST) Williams is back on stage. A new Apple Watch is coming, he says! 

23:04 (IST) The Apple Watch app for Pokemon Go will ship before the end of the year.

23:04 (IST) A Pikachu hatched from an egg in the demo. Lucky guy, the demonstrator.

23:03 (IST) The Apple Watch app does let you spin Pokestops and collect items.

23:03 (IST) There's a complication for to track Pokemon egg distance. You need to take out your iPhone to catch Pokemon though.

23:01 (IST) Pokemon Go on Apple Watch is now being demoed.

23:00 (IST) He says Pokemon Go has been downloaded more than 500 million times. And trainers have collectively walked 4.6 billion km while playing the game. 

23:00 (IST) Niantic Labs' CEO John Hanke is on stage to talk about Pokemon Go.

22:59 (IST) Pokemon Go will be on the Apple Watch.

22:59 (IST) Williams is talking about all the apps that work well on watchOS 3.

22:57 (IST) Jeff Williams, Apple COO, is on stage to talk about Apple Watch. He's talking about watchOS 3 first.

22:56 (IST) Apple Watch is also the top selling smartwatch. He says Apple Watch tops in customer satisfaction.

22:55 (IST) Apple Watch is second in watch sales, right behind Rolex, Cook says.

22:54 (IST) Apple Watch first.

22:54 (IST) Tim Cook returns to stage. Finally product update time?

22:50 (IST) Cook's now talking about the iWork suite of products for education.

22:50 (IST) It teaches kids Apple's Swift programming language. More than 100 schools around the world have planned to teach the language, Cook says.

22:49 (IST) Apple's created a program called Everyone Can Code. To help students learn coding.

22:48 (IST) He's talking about ConnectED, a US program for educating schoolkids.

22:46 (IST) He's talking education.

22:46 (IST) Cook returns to stage.

22:43 (IST) He says you can easily play while holding on to a handle on the subway, eating a hamburger, or while holding an apple.

22:41 (IST) They're showing a game demo now.

22:41 (IST) The game will be called Super Mario Run.

22:40 (IST) Nintendo's Shigeru Miyamoto is now on stage.

22:39 (IST) Mario is coming to iPhone and iPad!

22:39 (IST) "The iPhone and the iPad are the most popular game devices in the world"

22:39 (IST) App Store generated 2x the revenue of "our closest competitor" in the last quarter: Cook.

22:38 (IST) 140 billion apps have now been downloaded from the App Store: Cook

© Bloomberg

22:35 (IST) Apple Music has grown to 17 million subscribers: Cook

22:35 (IST) Apple Music updates are first. Carpool Karaoke coming to Apple Music next year.

22:34 (IST) And Apple CEO Tim Cook's on stage.

22:32 (IST) And it begins. Apple Event

22:32 (IST) The video features jokes about iPhone 7 leaks. And now Cook and the driver of the car he's in are singing a One Republic song.

22:31 (IST) The event has begun. This begins with a video featuring Tim Cook!

22:25 (IST) The event is about to begin. Live updates will begin soon.

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