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Isuzu Motors launches SUV mu-X in India, priced up to Rs25.99 lakh

LiveMint logoLiveMint 11-05-2017 PTI

New Delhi: Isuzu Motors India on Thursday launched seven seater SUV mu-X priced up to Rs25.99 lakh (ex-showroom Delhi). The diesel powered vehicle comes with various features including hill start assist and a ground clearance of 220 mm.

The two-wheel drive variant of the SUV is priced at Rs23.99 lakh while the four-wheel drive trim is tagged at Rs25.99 lakh (all prices ex-showroom Delhi).

“Isuzu globally is renowned for making tough reliable and fuel efficient vehicles that are engineered for life. The mu-X embodies these characteristics,” Isuzu Motors managing executive officer Hiroshi Nakagawa told reporters in New Delhi.

The model would be built at the company’s manufacturing plant at Sri City in Andhra Pradesh, he added. “India is a key market for Isuzu globally and is also a future hub of our global manufacturing operations. We will continue to invest in the Indian operations,” Nakagawa said.

The SUV, which will be competing with the likes of Toyota Fortuner and Ford Endeavour, also comes with advanced safety features like electronic stability control and emergency brake assist.

“The Indian market for SUVs is now coming of age and we are excited o be present here in these times with our latest offering,” Isuzu Motors deputy managing director Hitoshi Kono said. The demand for SUVs in India has witnessed substantial growth in the past five years, he added.

The SUV segment accounted for 19% of total passenger market in India last year, up from 8% five years back. The segment has been growing at 20%, Kono said. Passenger vehicles sales in India had crossed 3 million units for the first time in 2016-17.

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