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PepsiCo’s Gatorade India ropes in P.V. Sindhu as brand ambassador

LiveMint logoLiveMint 20-03-2017 PTI

New Delhi: Soft drink major PepsiCo has roped in Rio Olympic silver medalist P.V. Sindhu as brand ambassador for its sports drink Gatorade.

Gatorade India on Monday announced that it has signed Sindhu as its brand ambassador and willunveil an all new SweatMore campaign featuring the shuttler in a digital film that shows the brand’s close partnership with the athlete, the company said in a statement.

It also has plans to have Sindhu work with the Gatorade Sports Science Institute during the period of partnership to better understand her training and match-day nutrition, it added.

“We are delighted to welcome P.V. Sindhu into the PepsiCo India family. We believe that Gatorade is the perfect fuel for P.V. Sindhu and we are happy to partner with her,” said PepsiCo India VP (Beverage Category) Vipul Prakash.

Sindhu, on her part, said: “I am extremely honored to join the Gatorade family of athletes which consists of sporting legends across the world”. She currently ranks among the top 10 badminton players globally and was the first Indian woman to win an Olympic silver medal in 2016.

Launched in 2004 in India, Gatorade has become an integral part of the kitbags of many leading sportspersons such as Usain Bolt, Lionel Messi, Serena Williams and James Rodriguez. It is the official sports drink of the Indian Cricket Team, UEFA Champions League, NBA, NHL, NFL, AVP, and PGA, Major League Baseball, Major League Soccer, FC Barcelona and numerous other elite and professional organizations.

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