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Samsung Galaxy S7 Has Two Nasty Surprises

Forbes logo Forbes 23-02-2016 Gordon Kelly, Contributor

Do you know what’s great about the Samsung Galaxy S7 and Galaxy S7 Edge? Almost everything . Samsung has married the style of the Galaxy S6 with the substance of the Galaxy S5. But 24 hours after launch two nasty (and potentially deal breaking) surprises have been discovered…   

Nasty Surprise #1

One of the most lauded features of the new Galaxy S7 and Galaxy S7 Edge is the return of microSD expandable storage . Its omission from the Galaxy S6 was derided by many and Samsung has been rightly praised this time for listening to customers and making a U-turn.

What’s more, the Galaxy S7 ships with Android Marshmallow which is the perfect companion to microSD. This is because Marshmallow can treat expandable storage just like internal storage. For example, if your 32GB Galaxy S7 adds a 200GB microSD card Marshmallow will report you now have 232GB of space for install apps, store photos and video – anything you want.  

But here comes the nasty surprise: Samsung hasn’t implemented this.

Galaxy S7 and S7 Edge expandable storage isn't as good as it appears. Image credit: Samsung: Galaxy S7 and S7 Edge expandable storage isn’t as good as it appears. Image credit: Samsung© Provided by Forbes Galaxy S7 and S7 Edge expandable storage isn’t as good as it appears. Image credit: Samsung

Speaking to Samsung reps at Mobile World Congress well respected Android blog Phandroid has learnt the company simply decided to cut out this Android Marshmallow feature: “Samsung says their decision came down to customer confusion, they don’t want people pulling out the microSD card while it’s being used for adoptable storage and potentially making a mess of things.”

As Phandroid notes, this is a valid concern but you have to trust your users. If not you’d never sell someone a car, kitchen knife, painkillers, roller skates….

The end result is Galaxy S7 and S7 Edge owners who install a lot of apps and games could be in trouble with the 32GB edition, especially given Samsung’s habit of installing a lot of bloatware on its phones. The Galaxy S6 had 56 preinstalled apps and it’s a similar number this year. All of which means users may be forced to buy a more expensive Galaxy S7 or S7 Edge with more native storage to solve this problem.

But that leads us to… 

Nasty Surprise #2

SamMobile has learnt Samsung currently has no plans to sell either the Galaxy S7 or Galaxy S7 Edge with more than 32GB of storage in the United States.

The Galaxy S7 and S7 Edge are hugely impressive new smartphones with two bizarre flaws. Image credit: Samsung© Provided by Forbes The Galaxy S7 and S7 Edge are hugely impressive new smartphones with two bizarre flaws. Image credit: Samsung

Yes in an era where 64GB and 128GB phone models are not only commonplace but expected from handset makers (including from Samsung’s biggest rival Apple), Samsung has decided 32GB is enough for all US users. And, of course, it would be IF Samsung had fully implemented Android Marshmallow’s support for expandable storage.

As such, not only are these two nasty surprises but they are problems which compound one another.

The Solution

Of course the obvious solutions are within Samsung’s power. The company can release a software update to bring Android Marshmallow’s full external storage support to the Galaxy S7 and Galaxy S7 Edge and it can start selling models with more than 32GB of inbuilt storage in the US.

In fact the latter should be a no brainer. Solid state storage costs peanuts and the tiered pricing of higher capacity phones is a great way for handset makers to increase profit margins. So right now Samsung isn’t just hurting customers, it is hurting its bottom line – and that makes no sense at all.

So here the message to Samsung: help your customers by helping yourself. The big changes made to the Galaxy S7 and Galaxy S7 Edge show you listen to customer feedback and the results are hugely impressive, but these two problems must be addressed… and quickly.


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