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Tata Motors forms JV with Jayem Automotives for performance vehicles

LiveMint logoLiveMint 31-03-2017 Shally Seth Mohile

Mumbai: Tata Motors Ltd Friday announced a joint venture with Jayem Automotives Pvt. Ltd, a company that designs and prototypes performance variants of automobiles.

The joint venture called JT Special Vehicles Pvt. Ltd will work to enhance the performance and appearance of Tata Motors vehicles to create niche products, Tata Motors said in a statement. A facility in Coimbatore, which will develop performance vehicles at a dedicated line, will host all processes including design, precision machining, assembly and testing.

Guenter Butschek, chief executive and managing director, Tata Motors said the Jayem brand is known for concept creation and prototyping of special performance vehicles. Jayem aims to bring world class performance products to market in a short time, said J. Anand, managing director, Jayem Automotives.

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