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Tesla starts taking orders for solar roof tiles

LiveMint logoLiveMint 10-05-2017 Reuters

Tesla Inc will start taking orders for its solar roof tiles from Wednesday, founder Elon Musk said on Twitter.

The roofs, which will eliminate the need for traditional solar panels, will be available in the United States this year and in overseas markets next year, Musk tweeted.

The product is a cornerstone of Musk’s strategy of selling a fossil-fuel-free lifestyle to consumers with electric cars, home batteries and solar.

The solar roof tiles were unveiled in October as Musk sought to convince shareholders of the benefits of combining his electric vehicle maker with SolarCity, the solar installer run by his first cousins.

Tesla acquired SolarCity in November, and has been working to remake a money-losing company that was selling commoditized solar systems into a premium energy brand.

The company’s glass solar roof tiles are part of that strategy. By incorporating solar modules into rooftops, Tesla is hoping to succeed with a one-of-a-kind solar technology that to date has had little market success.

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