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The World's Most Valuable Brands 2016

Forbes Logo By Kurt Badenhausen, Forbes Staff of Forbes | Slide 1 of 25: <p>Brand value: $154.1 billion</p><p>1-year change: 6%</p><p>Company ad spending: $1.8 billion</p>

1. Apple

Brand value: $154.1 billion

1-year change: 6%

Company ad spending: $1.8 billion

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