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Wear ‘Baahubali’ on your sleeve

LiveMint logoLiveMint 05-05-2017 Komal Sharma

The year’s biggest movie release, Baahubali 2: The Conclusion collected around Rs385 crore on its opening weekend. Storytelling aside, the film is a visual feast, whether it’s the landscape, architecture, costumes, VFX, or the jewellery designed by Jaipur-based brand Amrapali. “We did pieces for Baahubali: The Beginning as well, but for Baahubali 2, we did jewellery for not only the lead stars, Prabhas and Anushka (Shetty), but also the entire cast,” says Tarang Arora, chief executive officer and creative director of Amrapali.

Over the years, Amrapali has made heritage jewellery chic and contemporary. The brand itself finds its muse in a mythical royal courtesan named Amrapali, who finds mention in the old Pali and Buddhist tradition.

Amrapali’s jewellery collection for ‘Baahubali’, now available in stores, is priced from Rs1,000 to Rs1.5 lakh.

A year and a half in the making, the collection comprises nearly 1,500 pieces: gold-plated maangtikkas in a leaf motif with crystals and pearls, multilayered enamelled maatha-pattis, intricate bun pins, tasselled nose pins, layers of necklaces, ankle bells, enamelled toe rings, adjustable stacking finger rings, belts, armbands and more. “In the earlier stages of sketching, we looked at the pre-Mughal period for visual reference. And finally, we worked in tandem with the stylist and costume designer of Baahubali, Prashanti Tipirneni, and Rama Rajamouli, wife of S.S. Rajamouli, to finalize the collection,” says Anil Ajmera, director, Amrapali.

Amrapali’s jewellery collection for ‘Baahubali’.

The collection was launched for sale at Amrapali stores on 28 April, the day of the film’s release. While the film features bolder and bigger pieces, the retail collection is more contemporary. It includes four distinct lines—Raga is made of multicoloured stone, Mauktika has pearls, Suvarna is plain gold, and Vikrama is a bold silver and gold-plated collection.

Here’s your chance at playing a chic warrior prince or princess with minimum legwork.

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