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7 smartphones launched this week


1. Le Superphone 

The world's first USB Type-C phones may upset Apple, Huawei and HTC

Le Superphone Le Superphone

For consumers it might be a new element to the concept of smartphones, but the introduction of the world's first smartphones with USB Type-C is sure to upset the biggies of the tech world.

Chinese company Letv unveiled its debut smartphones, named Le Superphones, which boast of the new type of reversible socket that is used for charging the device, transfer of data, and for external output.

Two weeks ago the company opted for an arrogant marketing strategy in which the teaser posters for the phones flashed Nazi leader Hitler sporting an armband with Apple's logo on it. While this comparison of Apple to Hitler received flak across the tech town, it served the intended purpose of generating curiosity around Letv's devices.

More here: World's first USB Type-C phones may upset Apple, Huawei and HTC >>

2. Lumia 540 dual-SIM

Lumia 540 dual-SIM© Lumia Lumia 540 dual-SIM

Microsoft has unveiled the Lumia 540 Dual SIM with the new Windows Phone 8.1 OS and will launch the smartphone in India by next month.

This is a mid-budget device and will start at $149 which comes to around Rs 9300 without including taxes, so it could cost around Rs 10,000 when it launches in India.

The new Lumia 540 Dual-SIM has a 5-inch HD display, runs a Qualcomm Snapdragon quad-core CPU clocked at 1.2 GHz, has 1 GB of RAM, and 8 GB of storage space.

Microsoft is also offering Office, Outlook and up to 30 GB of free cloud storage via OneDrive for those who buy the Lumia 540 Dual-SIM.

More here >>

3. Lava Iris X1 Atom

Iris X1 Atom Iris X1 Atom

Lava International has launched a new entry-level smartphone in India, the Iris X1 Atom, which is priced at only Rs 4444.

The top features of the Lava Iris X1 Atom smartphone are a 4-inch WVGA (480 x 800) Display, 1.2 GHz quad-core processor, 5 megapixel rear camera with high intensity LED Flash and VGA Front Camera. The camera is capable of full HD (1080p) video playback and HD video recording.

The smartphone runs Android 4.4 OS and according to Lava, this smartphone will get a guaranteed upgrade to Android Lollipop 5.0. The Lava Iris X1 Atom has a 1750 mAh battery and is a 3G-enabled smartphone. Other connectivity options on the list are: 802.11 b/g/n Wi-Fi, Bluetooth V2.1 and micro- USB v2.0.

More here: Lava launches Iris X1 Atom for Rs 4444, has quad-core processor and 5 mp camera >>

4. Lenovo A6000 Plus

Lenovo A6000 Plus Lenovo A6000 Plus

Lenovo has launched a new version of the A6000 in India, the A6000 Plus. According to a report on, the smartphone has 2GB RAM and 16 GB storage space, which is double the memory and storage space from the earlier smartphone.

Other features remain the same. Like the earlier smartphone, the A6000 Plus has 5-inch HD screen with IPS, a 1.2GHz 64-bit quad-core Qualcomm Snapdragon 410 processor along with Adreno 306 GPU , and a 2300 mAh battery. The device has an 8MP rear camera along with a 2MP fixed focus front camera and it runs on Android 4.4 KitKat OS. The Lenovo A6000 Plus supports two micro SIM-card slots.

More here >>

5. HTC One M9+, One E9+, Desire 326G

HTC One M9+© NDTV HTC One M9+

Mobile device maker HTC unveiled three devices - One M9+, One E9+, Desire 326G - in India. The premium 4G smartphone M9 Plus priced at Rs 52,500 will be available from May.

"The M9 Plus will be available in India for Rs 52,500. It will be available next month. We are close to our target of 7 per cent sales volumes in India and expect to reach 10 per cent by end of this year," HTC President of Global Sales and Chief Financial Officer Chia-Lin Chang said here.

The company will start selling HTC One E9+ and HTC Desire 326G in second half of May and prices of these devices will be shared close to their launch time.

More here >>

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