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Cheer for Men in Blue, Get United with Micromax’s Unite Cricket Anthem


In India, one’s language changes every hundred kilometers, but one of the few things which brings our diverse cultures together, is our love for ‘cricket’ & ‘music’. Encouraging fans across the country to come together and cheer for the Indian cricket team as they fight to retain their World Cup title, Micromax Informatics Limited, unveiled the ‘Micromax Unite Cricket Anthem’.

Recreating the cult Hindi song, ‘Chale Chalo’, the anthem brings together 9 artists, singing in 9 languages set to a new age rock beat. Taking the concept of Micromax Unite series forward, they are setting out to recreate the success of last year’s Roobaroo Unite Anthem which celebrated the pride of speaking in your mother- tongue.

Speaking on the occasion, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax said, “In India, cricket is a passion, which cuts across any cultural divide to unite all of us in support of our team. Micromax Unite Cricket Anthem reflects this thought and tries to bring alive the spirit of belonging in the versatility of our country. We would like to thank all the 9 artistes and Sony Music who extended their support for this magnificent initiative.”

Launched in association with Sony Music Entertainment India, the Micromax Unite Cricket Anthem is based on the iconic cricket song – Chale Chalo, which has been rewritten & re-mastered in 9 languages which are Hindi, Punjabi Tamil, Bengali, Gujrati, Marathi, Malayalam, Kannada & Assamese. The track has been produced by Gaurav Gokhindi & performed by 9 popular artistes - Benny Dayal, Raghu Dixit, Shalmali Kholgade, Akriti Kakkar, Karthik, Zubeen Garg, Shakthisree Gopalan, Kavita Seth and Hari & Sukhmani.

“This is our second project with Micromax and an even more exciting one where we are showcasing one of our A R Rahman classics ‘Chale Chalo’ with nine talented artists singing the song in nine different languages all dedicated to the Indian cricket team. The concept is unique and will connect with the passion that we all have for cricket,” said Mr. Kiran D’Cruz, National Head - Brand Partnerships, Sony Music.


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