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Barca, Rakuten present new agreement, highlight common values

IANS logoIANS 13-07-2017

The event was attended by Bara players Lionel Messi, Neymar, Gerard Pique and Arda Turan as star guests, in addition to the Catalan club's vice president of marketing, Manel Arroyo, and Rakuten founder and CEO, Hiroshi Mikitani, reports Efe.

"This is more than a sponsorship," said Pique, referring Barcelona's famous motto 'More than a club'.

"Bara has a special philosophy and that is why we want to support them with this sponsorship," said Mikitani.

The event was the official presentation of the commercial agreement signed last November for four seasons between Bara and Rakuten, which makes the Japanese company the main sponsor of the club with the Catalan club receiving 55 million euros (about $63 million) per season.

This collaboration is a guarantee of success for both parties, said Arroyo, who declared that Rakuten's vision, innovation and social commitment will help the club continue to grow.

At the end of the presentation, the players posed next to Mikitani and Arroyo with the new Bara shirt with the logo of sponsor.

The Bara delegation is expected to return on Thursday to Barcelona so that the players can join the pre-season training under Ernesto Valverde, the new coach of the first team.

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