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Bats styled by Tendulkar, for a cause

Wisden India logo Wisden India 01-02-2017

Sachin Tendulkar has launched his own sportswear and cricket equipment gear, in collaboration with Spartan Sports International, the Australian company.

Tendulkar, who retired from the game in November 2013 with most of the batting records in his name in Tests and One-Day Internationals, told Wisden India on Tuesday (January 31) that he had worked closely with the company in designing the bats they will retail. He also detailed plans of giving 2% of their profits to underprivileged children.

“We’ve been working closely as far as the designing, styling and protection is concerned,” said Tendulkar. “What this company is looking to do now, which I don’t think any other company is doing, we want to give away 2% of our profits to underprivileged children – not just cricketers – to encourage them to play football, cricket, badminton, table tennis, rugby… We are committed to that.

“There are four ranges, out of which Sachin range – a Kashmir willow – is the baseline. It’s available at an affordable price. Then there is the Performance range, followed by Performance Pro and Signature line.”

The launch happened on Monday, and a report in Mint stated that the price range of the bats would start from Rs. 2000 and go up to Rs. 40,000, with the collection available at multi-brand sports retail stores across India as well as Spartan’s own website.

“What we are also trying to do is, if you break a bat or damage a bat, the company will repair the bat free of cost for 12 months,” elaborated Tendulkar. “If the bat is damaged completely, and it cannot be repaired then we’ll replace the bat. That was the announcement made by the Spartan owner yesterday (Ravi Thakran, chairman of Spartan Sports).

“Because I told him that bats can break, you have no guarantee. It can break playing the second ball, and there is no reason for that, we have no control over that. We can control the quality and all that but there is no such thing that it won’t break for a year. So we take a little more responsibility if someone is spending so much money, to extend this platform and tell them that this is where you can go and get your bat repaired or if it’s beyond repair, we’ll replace that bat. That warranty is for 12 months.”

In the Mint report, Thakran said the company expected half of its business to come from Tendulkar’s range. “It will take a couple of years but this may end up becoming half of our business in India, given that he is the superstar of cricket in India,” he said. “We are opening our exclusive stores in India, starting with Delhi and Mumbai, next month. We will retail the products in all the leading cricketing nations and all major stores in India as well.

Tendulkar joined Spartan International Group in July as an investor and member of the advisory board.

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