There’s More to the Story

Jason Scott, General Manager for Asia, Microsoft Advertising, shares his excitement for the MSA Story Awards, or the MSAs, which invites marketers from 30 countries across the world including Japan, India, and Southeast Asia to submit a campaign idea for a brand or nonprofit of their choice using Microsoft Advertising’s storytelling platforms. The global winners will be awarded an exclusive VIP trip as Microsoft Advertising’s guests to the Cannes Lions Festival of Creativity 2012 taking place from 17-23 June in Cannes, France. Jason also discusses why Microsoft Advertising is focused on storytelling and memories is his most memorable award.

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