Transformers: Dark of the Moon - Singapore

Leading film distribution company, United International Pictures (UIP) Singapore, wanted to increase awareness and generate buzz around the launch of the ‘Transformers: Dark of the Moon’ movie. In partnership with MEC Singapore and Microsoft Advertising, UIP Singapore delivered an innovative, integrated marketing campaign that combined online and offline marketing channels and included the development of a customized Windows Live Messenger personal expression pack supported by a web page dedicated to the movie on the XinMSN web site. The campaign generated 253,493 viral impressions from 33,110 downloads of the Windows Live Messenger personal expression pack, helping UIP Singapore meet its objectives for the Transformers: Dark of the Moon movie launch.

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