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SPH obtains licensing partnership for S'pore, M'sia editions of Business Insider

The Edge logo The Edge 6 days ago The Business Times
http://assets.theedgemarkets.com/Singapore-press-holding_SPH_0.jpg © Provided by The Edge http://assets.theedgemarkets.com/Singapore-press-holding_SPH_0.jpg

SINGAPORE Press Holdings (SPH) and Business Insider (BI), a US-based business news source, have entered into a licensing partnership to operate the Singapore (www.businessinsider.sg) and Malaysia (www.businessinsider.my) editions of BI.

A statement issued on Monday said that BI Singapore and Malaysia will offer local news, business and lifestyle coverage, in addition to content from BI's newsrooms around the globe, including Australia, Germany, UK and its New York headquarters.

Warren Fernandez, editor-in-chief of SPH's English, Malay and Tamil Media group and editor of The Straits Times, said: "We're always looking for new ways to grow our readership and serve new groups of readers. Business Insider has a strong following among a young and mobile readership with an interest in business and lifestyle stories delivered in its unique way. By combining this with our deep local knowledge we have in our newsrooms, we believe we will have something special to offer that readers will enjoy."

A millennial-focused product for young working professionals, Business Insider has pioneered a new type of business news tailored to how young professionals and entrepreneurs consume content today, as well as topics of interest including finance, technology, innovation and trends. BI in Singapore and Malaysia was previously operated by Rev Asia Bhd.

Roddy Salazar, vice-president, international, Business Insider, said: "We're thrilled to partner with SPH on Singapore and Malaysia editions of Business Insider. SPH has a deep understanding of business media and the digital space, so it's the ideal partner to serve local readers with BI's unique style of business news: social and mobile at its core and laser-focused on the news that emerging business leaders want and need to know."

 

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