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Gwyneth Paltrow’s ‘Goop’ promotes potentially harmful coffee enema kit

The Independent logo The Independent 9/01/2018 Sabrina Barr

Video provided by Wochit News

Gwyneth Paltrow’s lifestyle website Goop is promoting a DIY coffee enema kit, which may prove harmful to people’s health.

A coffee enema is a type of colon cleanse that involves inserting a mixture of brewed coffee and water into the colon via the rectum.

This particular coffee enema being shared on Goop in "The Beauty & Wellness Detox Guide" is being sold by a company called Implant O’Rama for $135 (£100).

A number of medical professionals have advised against unnecessary detoxes, as your body already has the tools it needs to rid itself of toxins.

Gwyneth Paltrow smiling for the camera © Provided by Independent Digital News & Media Limited

“If you have a liver, your body is already getting rid of toxins,” Roberta Anding, a dietitian and sports nutritionist told CBS News.

“You don’t need to do any cleanses.”

Undergoing colon cleanses could lead to potentially harmful consequences. 

According to the Mayo Clinic, colon cleanses are common practice when preparing to undergo a procedure such as a colonoscopy.

However, colon cleanses in other circumstances are not only unwarranted, but they can be detrimental to your health.

“Proponents of colon cleansing believe that toxins from your gastrointestinal tract can cause a variety of health problems, such as arthritis, allergies and asthma,” Dr Michael F. Picco writes.

a lamp on a table: coffee-enema.jpg © Provided by Independent Digital News & Media Limited coffee-enema.jpg

“They believe that colon cleansing improves health by removing toxins, boosting your energy and enhancing your immune system. 

“However, there’s no evidence that colon cleansing produces these effects.”

Picco goes on to detail the specific impact of coffee enemas, mentioning that they have been linked to several deaths in the past.

“Colon cleansing can also cause less serious side effects, such as cramping, bloating, nausea and vomiting,” he explains. 

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