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Coke Zero dumped by Coca Cola as it launches new drink that took 5 years to create

Mirror logo Mirror 9/06/2017 Patrick Lion
Credits: Coca Cola © Provided by Trinity Mirror Shared Services Limited Credits: Coca Cola

Coca-Cola has scrapped its Coke Zero product line - and will have another crack at a healthy version without the sugar that tastes the same as the flagship brand.

Instead the soft drink giant will release a new product, titled Coke No Sugar, in a bid to offset reported declining sales for sugary drinks over the past decade.

The move follows previous new products aimed at a health markert such as Diet Coke in 1982, the launch of Coke Zero in 2006 and the launch this year of Coke with Stevia.

Coca Cola promises Coke No Sugar tastes just like the 130-year-old Coke recipe should - without using sugar.

Credits: Coca Cola

Credits: Coca Cola
© Provided by Trinity Mirror Shared Services Limited

Consumers have often complained that the different product lines don't taste the same as the original when the sugar has been removed.

Consumers are said to have buying less soft drinks amid health warnings about drinking sugary drinks in recent decades.

Coca-Cola Australia president Roberto Mercadé reportedly said it was a tough task given the love for the original brand for more than a century.

But the company spent 5 years perfecting the taste.

“We think it’s the closest we have ever come to the classic taste of Coca-Cola,” he told News.com.au before the launch of the product in Australia and New Zealand.

“We wanted the experience of drinking Coca-Cola No Sugar to be as close as possible to ‘The Real Thing’.

“That’s no small task when you consider the original has been cherished by consumers for more than a century.”

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