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Gwyneth Paltrow's latest health product attracts scorn as she promotes a £2.45 'alkaline' water that experts say you can get from a tap

Daily Mail logo Daily Mail 12/08/2019 Sean Poulter, Consumer Affairs Editor For The Daily Mail
Gwyneth Paltrow sitting at a beach: The actress, 46, has become an ambassador for Flow (pictured), a brand of 'alkaline' water which claims to 'support your wellness with healthy minerals' and electrolytes © Provided by Associated Newspapers Limited The actress, 46, has become an ambassador for Flow (pictured), a brand of 'alkaline' water which claims to 'support your wellness with healthy minerals' and electrolytes

From the woman who brought us bee-sting facials and an eight-day goat milk cleanse, this latest health trend might appear rather unadventurous.

But self-styled wellness guru Gwyneth Paltrow has raised eyebrows once again – after promoting a £2.45 (NZ$4.56)-a-litre bottle of water.

The actress, 46, has become an ambassador for Flow, a brand of 'alkaline' water which claims to 'support your wellness with healthy minerals' and electrolytes. 

However, experts have dismissed the product's health claims, saying there is no 'science' behind the drink which you could 'get for free from a tap'.

Related video: Gwyneth Paltrow forgets that she starred in Spider-Man: Homecoming (Provided by The Independent)

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Kaitlin Colucci, a specialist dietician and member of the British Dietetic Association, explained the water has a higher pH level than regular drinking water as it contains alkaline compounds such as calcium.

But she said it is a 'misunderstanding' that these compounds necessarily have health perks, adding: 'Your body is usually perfectly capable of regulating pH itself, and there's no need to tamper with this.

'Whilst drinking more water is good for your overall health and hydration, don't waste money on expensive water when it's something you can get free out of a tap.'

On the company's website, Miss Paltrow, who founded her own wellness brand Goop, writes: 'We all know hydration is one of the core tenets of great health and glowing skin, but the convenience of a water bottle is usually outweighed by its environmental ramifications. Flow is changing the game.'

The Flow website adds: 'Drinking naturally alkaline spring water is so good for you.' 

Gwyneth Paltrow sitting on a table: However, experts have dismissed the product's (pictured) health claims, saying there is no 'science' behind the drink which you could 'get for free from a tap' © Provided by Associated Newspapers Limited However, experts have dismissed the product's (pictured) health claims, saying there is no 'science' behind the drink which you could 'get for free from a tap'

But dietitian Dr Tanis Fenton, of the University of Calgary in Canada, added: 'There is no science to back it up. For people to market alkaline water – they're really as bad as the snake oil salesmen of yesteryear.'

Nicholas Reichenbach, founder of Flow Alkaline Water, said: 'Flow makes no health claims regarding alkalinity – we prefer letting our customers make up their own mind on the matter. We simply let them know that our water is naturally alkaline with naturally occurring electrolytes and minerals, should they choose to consume it.'

Related slideshow: Gwyneth Paltrow's most outrageous Goop controversies (Provided by Stars Insider)


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