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New croissant-loaf hybrid hits supermarket shelves

Evening Standard Evening Standard 19/10/2016 Saphora Smith
© Provided by Independent Print Limited

Shoppers have hailed the arrival of a new hybrid loaf of 'bread' made out of croissant dough.

Marks & Spencer has introduced the new baked good, dubbed ‘the croloaf’, describing it as “the perfect fusion of the French and British breakfast".

The launch was met with mixed reaction on Twitter, with some hungry punters desperate to try it. Others were left questioning whether the croloaf was a worth addition to the bakery aisle.

Talksport journalist Robyn Schonhofer tweeted: “Sometimes a story catches you! A croissant loaf - the #Croloaf. It's like Christmas came early! Are they in stores already @marksandspencer?”

Other were less impressed. Sarah Probert tweeted: "Surely some croissants stuck together?". While another user tweeting under the handle Jules posted: "What's wrong with a normal croissant?!"

Many Twitter users commented on the 'political' nature of the creation.

One user, Darren Grimes, the founder of BeLeave - a pro-Brexit lobby group, posted: “#DespiteBrexit Marks and Spencer launches croissant loaf.”

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