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Best friends behind $20 million business have launched new formula for coffee-based skin-clearing scrub that sells every 40 seconds

Daily Mail logo Daily Mail 14/04/2018

a person wearing a hat: Melbourne duo, Bree Johnson and Jess Hatzis, have launched a new formula for their best-selling skincare coffee scrub that sells every 40 seconds around the world © Provided by Associated Newspapers Limited Melbourne duo, Bree Johnson and Jess Hatzis, have launched a new formula for their best-selling skincare coffee scrub that sells every 40 seconds around the world They're the best friends who turned their love of coffee into a multi-million-dollar cosmetic business.

And now Melbourne duo Bree Johnson and Jess Hatzis have launched a new formula for their best-selling skincare coffee scrub that sells every 40 seconds around the world.

Like the original coffee scrub, the Express-O Coffee Scrub contains the same delicious latte-like smell that Frank Body devotees know and love.

Its major point of difference is that instead of coming in a scrub-like formula, it's more of a mousse-like consistency - designed for less particle fallout and mess in your tub. 

Melbourne duo, Bree Johnson and Jess Hatzis, have launched a new formula for their best-selling skincare coffee scrub that sells every 40 seconds around the world

a close up of food: Like the original coffee scrub, the Express-O Coffee Scrub (pictured) contains the same delicious latte-like smell that Frank Body devotees know and love - but it's in a mousse formula © Provided by Associated Newspapers Limited Like the original coffee scrub, the Express-O Coffee Scrub (pictured) contains the same delicious latte-like smell that Frank Body devotees know and love - but it's in a mousse formula Like the original coffee scrub, the Express-O Coffee Scrub (pictured) contains the same delicious latte-like smell that Frank Body devotees know and love - but it's in a mousse formula

a close up of a person: 'Rub me into dry skin for a quick, intense scrub or on damp skin for a gentle exfoliation that leaves you with the smoothest, glowiest of skin,' Frank Body posted about the product © Provided by Associated Newspapers Limited 'Rub me into dry skin for a quick, intense scrub or on damp skin for a gentle exfoliation that leaves you with the smoothest, glowiest of skin,' Frank Body posted about the product 'Rub me into dry skin for a quick, intense scrub or on damp skin for a gentle exfoliation that leaves you with the smoothest, glowiest of skin,' Frank Body posted about the product

'Meet my new Express-o Coffee Scrub,' the Frank Body website reads. 

'A creamy, caffeinated body exfoliator that sticks to you, not the bathroom floor. Rub me into dry skin for a quick, intense scrub or on damp skin for a gentle exfoliation that leaves you with the smoothest, glowiest of skin.'

The new scrub comes in a squeezable pouch and costs $19.95 online.

a couple of people posing for the camera: Frank Body's original coffee scrub captured the world's imagination when it was first launched several years ago by Bree and Jess when people started posting on Instagram (pictured) © Provided by Associated Newspapers Limited Frank Body's original coffee scrub captured the world's imagination when it was first launched several years ago by Bree and Jess when people started posting on Instagram (pictured)

Frank Body's original coffee scrub captured the world's imagination when it was first launched several years ago by Bree and Jess when people started posting on Instagram (pictured)

a couple of people posing for the camera: The girls (pictured) had no formal beauty training before launching Frank Body but had spent a decade of their adult lives trying different products out © Provided by Associated Newspapers Limited The girls (pictured) had no formal beauty training before launching Frank Body but had spent a decade of their adult lives trying different products out The girls (pictured) had no formal beauty training before launching Frank Body but had spent a decade of their adult lives trying different products out

Frank Body's original coffee-based scrub captured the world's imagination when it was first launched several years ago by Bree and Jess.

a close up of a device: When they first came up with it, they said they thought their idea was brilliant © Provided by Associated Newspapers Limited When they first came up with it, they said they thought their idea was brilliant When they first came up with it, they said they thought their idea was brilliant.

Thanks to a clever marketing campaign featuring models and influencers covered in coffee granules, and a pithy hashtag - #TheFrankEffect - before they knew it, women around the world were sharing snaps of their own experiences with the product. 

'The idea seemed brilliant,' Jess and Bree previously told FEMAIL of their idea to create a scrub after they heard that coffee was a great exfoliator. 

'We wanted to have complete creative control of a brand. This was our chance!'.

The girls had no formal beauty training before launching Frank Body but had spent a decade of their adult lives trying different products out.

a close up of a banana: They liked the idea of using natural ingredients on their skin and they loved the brightening effect beans had on their bodies (pictured: Frank Body scrub) © Provided by Associated Newspapers Limited They liked the idea of using natural ingredients on their skin and they loved the brightening effect beans had on their bodies (pictured: Frank Body scrub) They liked the idea of using natural ingredients on their skin and they loved the brightening effect beans had on their bodies.

They liked the idea of using natural ingredients on their skin and they loved the brightening effect beans had on their bodies.

'We always say that one of our weaknesses became our strengths,' Bree explained.

'So while we didn't start in the beauty space, we have evolved into it. 

'There are some eye creams that use caffeine as a main ingredient but we're the only brand that sources all of their products from coffee.'

The friends' homegrown scrub swiftly grew in popularity on the Internet, and now they have launched all sorts of different scents and styles of scrubs - including peppermint, shimmer, coconut and cacao - as well as lip scrubs, balms, shimmer oil, face masks and more.

a woman standing next to a brick wall: The friends' (pictured) homegrown scrub swiftly grew in popularity on the Internet, and now they have launched all sorts of different scents and styles of scrubs © Provided by Associated Newspapers Limited The friends' (pictured) homegrown scrub swiftly grew in popularity on the Internet, and now they have launched all sorts of different scents and styles of scrubs The friends' (pictured) homegrown scrub swiftly grew in popularity on the Internet, and now they have launched all sorts of different scents and styles of scrubs

'Moving into retail was really intimidating. We weren't sure exactly how our consumers would react to us being in store,' Jess told Daily Mail Australia.

'I think our biggest pinch me moment came when we partnered with Mecca. We often go into stores and can't find Frank because it's been sold out! It's really humbling.' 

Today, the original coffee scrub sells around every 40 seconds around the world.

Pictures: Australian celebrity beauty hacks

Miranda Kerr attends the press conference for new Samantha Thavasa handbags collection Tv commercial at Gates Store on March 16, 2016 in Tokyo, Japan. Australian celebrity beauty hacks

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