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Gemma Collins launches a playful Christmas clothing collection

Daily Mail logo Daily Mail 21/11/2020 Kate Dennett For Mailonline
a little girl posing for a photo: MailOnline logo © Provided by Daily Mail MailOnline logo

She is a reality TV personality who is known for her iconic catchphrases.

And Gemma Collins has launched a limited edition Christmas clothing line with In The Style, which is based on some of her most-recognised phrases.

The former TOWIE diva, 39, got into the festive spirit with her meme-inspired hoodies, jumpers and t-shirts, which don hilarious phrases including 'I'm claustrophobic Boris' and 'have a GC'.

a woman standing in front of a shop: Festive: Gemma Collins has launched a Christmas-themed clothing line with In The Style, which is based on her most-recognised phrases © Provided by Daily Mail Festive: Gemma Collins has launched a Christmas-themed clothing line with In The Style, which is based on her most-recognised phrases

Modelling her new collection, the GC posed surrounded by a range of festive goodies including candy canes, gingerbread and other Christmasy snacks.

She styled her golden tresses in a loose wave across her shoulders as flashed an excited grin at the camera while unveiling her exciting new project.

Gemma opted for a high-glamour make-up look with a slick of baby pink lipgloss as she posed up a storm to promote her festive clothing line.

In one snap, she sported a black hoodie reading 'I'm Claustrophobic Boris', with her famous 'I'm Claustrophobic Darren' moment being given a new festive twist. 

a girl posing in front of a store: It's Christmas! The former TOWIE diva, 39, got into the Christmas spirit with her hoodies, jumpers and t-shirts, which don phrases including 'I'm claustrophobic Boris' © Provided by Daily Mail It's Christmas! The former TOWIE diva, 39, got into the Christmas spirit with her hoodies, jumpers and t-shirts, which don phrases including 'I'm claustrophobic Boris' a little girl standing in front of a flower: Hilarious: Modelling her new collection, the GC posed surrounded by a range of festive goodies including candy canes, flowers, gingerbread and other Christmasy snacks © Provided by Daily Mail Hilarious: Modelling her new collection, the GC posed surrounded by a range of festive goodies including candy canes, flowers, gingerbread and other Christmasy snacks

The slogan makes reference to Gemma's 2016 stint on Celebrity Big Brother, when the diva shouted at Darren Day after panicking about being locked in the house. 

Other festive jumpers and t-shirts sported light-hearted meme-inspired lines such as 'for Christmas I just wanna be me' and 'when you go Christmas shopping but end up buying for yourself'.

Gemma's seven-piece unisex collection launched on Saturday at 6pm and is now available in sizes 4-26, exclusively on In The Style's app.

The limited edition range is up for grabs with 50 per cent off the retail price, with prices starting at just £7.50, as part of the retailer's Black Friday promotional offers.

Gemma Collins standing in a room: Chic: Gemma styled her golden tresses in a loose wave across her shoulders as she flashed an excited grin at the camera while unveiling her exciting new project with her fans © Provided by Daily Mail Chic: Gemma styled her golden tresses in a loose wave across her shoulders as she flashed an excited grin at the camera while unveiling her exciting new project with her fans Gemma Collins standing in front of a store: Meme: Gemma opted for a high-glamour make-up look with a slick of baby pink lipgloss as she posed up a storm while promoting her festive meme-inspired clothing line © Provided by Daily Mail Meme: Gemma opted for a high-glamour make-up look with a slick of baby pink lipgloss as she posed up a storm while promoting her festive meme-inspired clothing line

It is not the first time the reality TV star has released iconic clothes, as she launched an 'I'm: Single, Taken, Claustrophobic Darren' sweatshirt to cheer fans up during the first coronavirus lockdown. 

The TV personality signed a six-figure deal with online clothing brand In The Style to design her first collection, according to The Sun.  

Her hilarious jumper, priced around £20, proved to be popular as The Sun revealed it raked in more than £100,000 in the first 24 hours, selling more than 6,000 units.

Following its popularity, she released more jumpers with her iconic quotes on, which she has given her very own festive spin for her limited edition Christmas range.

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