You are using an older browser version. Please use a supported version for the best MSN experience.

Facebook Australia's managing director has quit

Business Insider Australia logo Business Insider Australia 13/02/2017 Sarah Kimmorley

© Provided by Business Insider Inc The managing director of Facebook Australia and New Zealand, Stephen Scheeler, has resigned.

Scheeler left the social media platform last week for ­reasons that still remain unknown, having taken on the role in August 2015, having joined the company in May 2013. 

© Provided by Business Insider Inc

A spokesperson for Facebook confirmed with Business Insider that Scheeler had quit, but did provide any more details on the matter.

“We confirm that Stephen Scheeler is no longer with the company," spokesperson said.

It follows a data reporting scandal in which local video streaming numbers may have been "inflated" by 94%.

The saga led media agencies to reduce ad spend on the platform by as much as 32.4% in the last quarter of fiscal 2016, according to The Australian.

Since then there have been other situations in which Facebook has miscalculated such data.

In December, it confirmed that it had been miscalculating its viewership metrics for advertisers.

That was the third time Facebook has admitted to misleading advertisers since September, when it was revealed that it had been inflating a key video-viewing metric for years.

This weekend the social media platform agreed to be independently audited.

“We are committing to an audit by the Media Rating Council (MRC) to verify the accuracy of the information we deliver to our partners,” the company said. Read more on that here.

Before joining Facebook, Scheeler was the MD for management consulting firm 10EQS.

More from Business Insider Australia

Business Insider Australia
Business Insider Australia
image beaconimage beaconimage beacon