You are using an older browser version. Please use a supported version for the best MSN experience.

18 false advertising scandals that cost some brands millions

By Will Heilpern of Business Insider | <p>In advertising, there's a big difference between pushing the truth and making false claims. </p><p>Many companies have been caught out for peddling mediocre products, using wild claims like "scientifically proven" with "guaranteed results."</p><p>For companies that cross the line, it can cost millions and lead to a damaged reputation.</p><p>We found 18 examples of false advertising scandals that have rocked big brands — some are still ongoing and not all companies have had to pay up, but each dealt with a fair amount of negative publicity.</p><p>Karlee Weinmann and Kim Bhasin contributed to an earlier version of this report.</p>

18 false advertising scandals that cost brands millions

In advertising, there's a big difference between pushing the truth and making false claims.

Many companies have been caught out for peddling mediocre products, using wild claims like "scientifically proven" with "guaranteed results."

For companies that cross the line, it can cost millions and lead to a damaged reputation.

We found 18 examples of false advertising scandals that have rocked big brands — some are still ongoing and not all companies have had to pay up, but each dealt with a fair amount of negative publicity.

Click through the slides above to see the worst offenders..

Karlee Weinmann and Kim Bhasin contributed to an earlier version of this report.

© ASR Photos on Flickr

More From Business Insider

image beaconimage beaconimage beacon