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Twitter may receive formal bid shortly, suitors said to include Salesforce and Google

CNBC logo CNBC 23/09/2016 David Faber and Anita Balakrishnan

Twitter shares surged Friday after sources said the ailing social media moved closer to being sold.  

The sources said the company has received expressions of interest from several technology or media companies and may receive a formal bid shortly.

The Twitter logo appears at the post where it trades, on the floor of the New York Stock Exchange, Friday, June 17, 2016. (AP Photo/Richard Drew) © AP Photo The Twitter logo appears at the post where it trades, on the floor of the New York Stock Exchange, Friday, June 17, 2016. (AP Photo/Richard Drew) The potential suitors include Google and Salesforce.com, among other technology companies, sources said.

Shares of Twitter were up 20 percent Friday. 

© Provided by CNBC Twitter's board of directors is said to be largely desirous of a deal, according to people close to the situation, but no sale is imminent. There's no assurance a deal will materialize, but one source close to the conversations said that they are picking up momentum and could result in a deal before year-end.

Suitors are said to be interested as much in the data that Twitter generates as its place as a media company. Salesforce declined to comment to CNBC and other companies did not immediately provide a comment.

But Salesforce.com's chief digital evangelist, Vala Afshar, tweeted his personal views about Twitter after the report. 

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