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3 Email Fraud Tactics All Marketers Need to Know

The Huffington Post The Huffington Post 6/10/2015 Liz O'Neill Dennison
EMAIL SPAM © Devonyu via Getty Images EMAIL SPAM

The email fraud landscape is a constantly evolving one. Cybercriminals are always coming up with new and sophisticated ways to leverage email to do harm.
Combating threats like these isn't just your security team's job. As owners of the email channel, marketers have a responsibility to help protect it.
Fraud can ruin email marketing effectiveness, jeopardizing brand trust and, ultimately, revenue. Customers are 42% less likely to interact with a brand after being phished or spoofed.
The first step to beating the cybercriminals is to understand how they operate.
Click here to keep reading.

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