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6 Tools to Help You Build a Personalized Online Shopping Experience That Converts

The Huffington Post The Huffington Post 18/03/2016 Allen Burt

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Did you know that 70% of consumers want your ecommerce store to give them a more personalized shopping experience? From product suggestion to personalized ads and emails, customers want to feel like your business knows them.
Although this might sound difficult, providing a personalized shopping experience to satisfy your customers' personalization demands can actually be pretty easy. By using some (or all) of these third party ecommerce platform integrations, you can tailor your shopping experience perfectly to each individual visitor.

BrontoBronto is a highly sophisticated, cloud-based ecommerce marketing automation platform. It's been ranked the number one email marketing provider by Internet Retailer and has several high profile clients, so it's no wonder Bronto is the first integration on our list.
Bronto delivers an array of perfectly personalized emails to your customers. Cart abandonment reminders, post-purchase email campaigns, and loyalty programs are just a few of the ways Bronto can take over your mailing list.
Bronto integrates best with Magento, Demandware, and Marketlive, but can be used with other platforms. And, unlike other providers who charge you on a monthly basis, Bronto charges users a lump sum of $995 a year for up to 60,000 emails sent and a maximum contact list size of 20,000 addresses, making it a cost-effective option. In fact, just sending out abandoned cart recovery emails through Bronto could increase your revenue by 20%, like it did for the folks at Evo.

If you're looking for an analytics tool that can do it all, check out Hotjar. It gives you a deeper look into your customer's buying habits through a wide variety of tools, including heatmaps, recordings, funnels, forms, polls, and surveys.
One of the most valuable features of Hotjar is their heat maps, which can show you areas of your site that users are having difficulty with. Ecommerce company Wyldsson was able to use these heatmaps to understand that some users were having trouble creating accounts, while some were facing an issue with accessing the site via Internet Explorer. With a few simple error-fixes, they were able to improve sales by 30%!
Hotjar integrates with almost all platforms, and has several plan options. They offer basic, pro, and business plans, and the basic version is free (includes a sample size of 2000 page views). The pro and business versions cost $29 and $89 per month, respectively.

MonetateMonetate is an integration that enables tailored customer experiences across all marketing channels, including web, email, and mobile. The beauty of Monetate is that the integration can be customized to your business and your consumers.
The mountaineering products company MooseJaw uses Monetate for several things, one of them being sending customers personalized emails when their 'loyalty points' were about to expire. This drove a surge in sales by creating a sense of urgency in their customer base.
Another Monetate personalization approach MooseJaw uses highlights the retailer's address located closest to the consumer, which is determined using the consumer's IP address. This is extremely relevant communication for consumers looking to shop at nearby stores, and boosts offline sales as well.
Monetate's pricing options vary, so if you're interested to see what they can do for your business it's best to get in touch with them to learn about their pricing and how you can get started.

New RelicNew Relic is an analytics tool for developers, with a focus on the technical side of your ecommerce store. It looks at your website and app's performance, and then provides actionable insights on real time user interaction like drop offs, errors, and crashes. Think of it as a technical 'troubleshooting' tool that helps in cleaning up technical glitches which hamper a smooth user experience.
For example, if the ecommerce store of outdoor sports company Cabela's introduces a new product to their store, New Relic would be quick to pick up any errors, page load times, or crashes that may have caused low customer interest.
New Relic's pricing starts at $149 per month, with both monthly and annual plans available. You can get started with a 14-day trial.

If you want to quickly iterate your website and social media ads based on things like your visitor's location and onsite behavior, the customer experience optimization platform Optimizely is for you. It can do things like adapt your website interface to show jackets and insulated coats to visitors from cold weather locations, and t-shirts and shorts to visitors from warm weather locations, making your store relevant to each person who visits.
The Clymb, one of the largest outdoor adventure daily deals providers, increased their sales by 12% using Optimizely. Using the information provided in Optimizely's unique 360 degree view, they were able to personalize the shopping cart checkout view by targeting customers with specific interests as well as present offers to dormant customers returning to the website.
Getting started is easy, and starts with familiarizing yourself with Optimizely's blog and community forums. Their personalization pricing plans are tailored to meet individual client needs, so it's best to speak with one of their sales staff to know more.

TowerDataTowerData provides insightful and comprehensive data on consumer email addresses, including information on the demographic, household, purchase history, online interest, and activity of your email subscribers.
Imagine how empowered your marketing team can be with this information! By being able to customize subject lines, offers, images, and calls to action in a way that appeals to the consumer, email marketers can boost their open rates, click through rates, and overall engagement.
Because of having this deeper understanding of their demographic, companies like Poler Stuff who are driving traffic from off-site channels are able to segment their marketing efforts, show more personalized products and information to users, and ultimately increase their sales. In fact, Poler has gone from being a small business to a recognized name in the outdoor products space in a few years due to their success with TowerData-backed marketing insights.
You can get started by signing up using the TowerData personalization API right away, which allows you up to 1000 free email queries. For larger lists, you can calculate the cost (beyond the free trial) of utilizing TowerData using their handy pricing tool.

Time to Integrate
All of these integrations can change the way your business interacts with consumers, but it's key to do your due diligence and pick the ones that will help you accomplish your specific goals and work well with your ecommerce platform.
Just remember not to underestimate the power of personalization. With more than 45% of marketers seeing personalization as a crucial element of an online shopping experience, you've got to jump on the personalization bandwagon to remain competitive in your industry.
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