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Advertisers Do Not Want To Be Associated With New Duggar Show

The Huffington Post The Huffington Post 23/03/2016 Stephanie Marcus
DUGGAR © Instagram DUGGAR

Advertisers want nothing to do with the Duggar family, according to In Touch. 

TLC recently premiered a new series following the eldest Duggar sisters and their husbands called "Jill & Jessa: Counting On." The new show comes nearly a year after their brother Josh Duggar admitted to sexually molesting underage girls as a teen and the subsequent cancelation of "19 Kids and Counting."

Millions of people are still willing to tune in, but at least seven advertisers have no interest in being associated the Duggars. Reps for Cici's Pizza, The UPS Store, Pure Michigan, Whitewave Foods, Choice Hotels and Mattress Firm all told In Touch they were unhappy to learn their commercials aired during the show and say they have instructed the network to make sure it doesn't happen again. 

The network faced a similar problem in the days following Josh's admission, when more than a dozen advertisers announced their ads would not continue to air during the show. 

TLC pulled the show from its schedule and canceled the series two months later. Executives later revealed the cancellation cost the network's parent company, Discovery Communications, about $19 million. When the network brought the Duggar sisters back for a three-part special that aired in December, it was watched by more than 3 million viewers. Executives took the high ratings to mean that their audience "clearly cares" about the sisters -- and they weren't wrong, since 1.9 million people tuned in when the series premiered on March 15.  

Reps for TLC have yet to respond to request for comment made by The Huffington Post. 

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