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All Blacks head coach Steve Hansen takes on 'Apocalypse' acting role for biscuit commercial

The Telegraph logo The Telegraph 5 days ago By Telegraph Sport

© Provided by The Telegraph “Remember - never, ever lose your biscuit.”

The killer line delivered by Steve Hansen in the New Zealand head coach’s acting debut is also a pertinent message to viewers.

Two trailers released on Sunday by Australian snack manufacturers Arnott’s certainly cause a fair bit of eye-rubbing.

Directed by Kiwi stuntwoman, actor and producer Zoe Bell, who counts Quentin Tarantino smashes Django Unchained and Kill Bill on her CV, the films tease a longer feature called Apolocalypse Steve Hansen: Don’t Lose Your Biscuit that will hit cinemas in November as part of a wider campaign.

© Provided by The Telegraph

Narrating dystopian plots that are played out by illustrations of All Blacks past and present - including recently dropped wing Julian Savea - Hansen appears in leathers with a smattering rugged stubble.

Images of Julian Savea and Israel Dagg punctuate the plot

Bell was impressed by her lead man.

“Steve was fantastic to work with and took direction like a pro,” she said.

“Working with someone who’s a professional coach was always going to be an interesting challenge, but Steve was keen to learn and make the most of the part.”

After a ding-dong British and Irish Lions series that showcased Hansen’s dry sense of humour, the All Blacks boss confirmed himself as a good sport.

“It was a total role reversal,” Hansen explained. “I was being coached on how to speak, act and play a role.

“I found it invigorating and energising because it was a totally different environment.”

Watching either one of the trailers underlines just how different the environment was.

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