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Amazon Extends Its Shopping Cart To Twitter

TechCrunch TechCrunch 5/05/2014 Natasha Lomas

Amazon has a new feature that lets Twitter users add items to their Amazon cart by including a hashtag within a tweet.

After the user connects their Twitter account to Amazon, they can extend their Amazon shopping experience by replying to Amazon product links they see on Twitter including the hashtag #AmazonCart — or #AmazonBasket in the UK — to add the product to their shopping basket.

“Add it now, buy it later” is the slogan Amazon is using on a  explaining the new feature.

The feature not only extends the retail reach of Amazon beyond its own website, but co-opts Twitter users into product marketing activity — since they are publishing tweets indicating which items they are buying from Amazon.


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