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Amazon Prime Day is back on July 12

TechCrunch TechCrunch 30/06/2016 Lucia Maffei

The second edition of Amazon’s annual Prime Day is scheduled for Tuesday, July 12, the company announced today. Amazon Prime subscribers who live in one of the eligible countries will have access to what Amazon describes as “more than 100,000 deals across nearly all departments and categories.”

Eligible countries are the U.S., UK, Spain, Japan, Italy, Germany, France, Canada, Austria and, for the first time, Belgium. Members in the U.S. can shop starting at midnight PT.

“Following last year’s record sales, we have dramatically increased the inventory behind many deals. In fact, in the U.S. we have nearly double the TV units compared to Black Friday and Cyber Monday combined,” said Greg Greeley, Vice President Amazon Prime, in a statement.

Last year’s Amazon’s first-ever attempt at creating its own sales holiday resulted in solid sales, with worldwide members ordering 398 items per second.

But the deals themselves left many consumers disappointed with the quality of the products offered. On social networks, many people joked about how Prime Day looked more like an online “garage sale.” Other subscribers complained that some of the better deals on the site were for Amazon’s own hardware, but the company didn’t have enough stock to meet demand.

This year, the company will offer countdown deals for Prime members from July 5 through July 11. U.S. members will be offered deals especially in the entertainment department.

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