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Apple’s new site lets you create a custom “Shot on iPhone” ad for Mother’s Day

TechCrunch TechCrunch 7/05/2016 Fitz Tepper

Last week Apple released the latest iteration of its “Shot on iPhone” campaign. The new ad was developed for Mother’s Day, and features a slideshow of pictures and videos of moms and their kids.

Now, a week later, Apple launched the aptly-named website momsshotoniphone.com, which lets you create a custom version of the ad that has a photo of you and your own mom.

The site works on both desktop and mobile, and if opened on an iOS device will let you import a picture directly from your camera roll. Then, the site will churn out a 30-second clip that mixes in your uploaded photo with the rest of the ad.

After generating the video, Apple gives users the option to share it to their Facebook page, which is just another sign of Apple starting to embrace social media platforms like Facebook and Twitter.

One fun benefit of this is if your photo is semi-professional looking, you may be able to trick your friends on Facebook into thinking your submission was chosen for the official Apple ad. But, even if it’s not, you know your mom will be thrilled that you publicly posted how much you care about her.

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