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Apple has a couple of new iPhone ads

TechCrunch TechCrunch 26/04/2016 Romain Dillet

Apple released a couple of new iPhone ads on its YouTube channel. While the second one called ‘Fingerprint’ is in the same vein as previous ads, the first one called ‘Onions’ is a quirky ad and stands out from many Apple ads.

‘Onions’ starts with a young girl shooting a video featuring some onion chopping action. Despite shooting just a few seconds of videos, the girl ends up winning an award delivered by Neil Patrick Harris. It’s a strange, nonsensical ad that doesn’t focus too much on the iPhone.

The other ad focuses on Touch ID. With Apple’s fingerprint sensor, you can unlock your phone, but also unlock your banking app, your car, etc. It’s a feature-focused ad like many of Apple’s ads these days.

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