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Apple is making a documentary with Cash Money Records

Engadget Engadget 17/08/2016 Billy Steele
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Cash Money Records' deal to stream some of its music exclusively on Apple's subscription service appears to be about more than just tunes. Bloomberg reports that Drake and Nicki Minaj's record label is working with Apple on a documentary as well. The two companies are already quite familiar with each other as Drake's ViewsFrom the 6 was an Apple Music exclusive the first week after it was released. Drake was also on stage at the event where Apple Music was first revealed to the world.

Thanks to an Instagram post from Cash Money co-founder Bryan Williams, who goes by his stage name Birdman, news of the collaboration surfaced this week. The post was a picture of Williams alongside Apple Music's head of original content Larry Jackson. After the image showed up on the social network, much of the speculation surrounded the possibility of Apple wanting to lock down Cash Money's upcoming releases as exclusives for its music service.

According to Bloomberg, that's not the case as sources indicate Williams and Jackson were discussing Apple backing a documentary about the record label instead. There's plenty of history to hash out in a film, as Cash Money is also home to Lil Wayne and other well-known hip-hop artists. And the relationship between Weezy and the label hasn't always been amicable.

As far as Apple is concerned, a music documentary would be the latest in a string of original video projects. While reports of the company's desire to produce its own television content surfaced about a year ago, we've since learned about the reality series Planet of the Appsthat will showcase software and the folks who make them. There's also Vital Signs, which is rumored be a semi-autobiographical look at the life and career of Dr. Dre. Last but not least, the most recent exclusive video announcement from Apple was that it had agreed to terms with CBS to create 16 episodes of "Carpool Karaoke," a popular segment from The Late Show with James Corden.

Bloomberg

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