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Apple Music has 17 million paid users with the help of exclusives

Engadget logo Engadget 7/09/2016 Billy Steele
© Provided by Engadget

When Apple teased its redesign for Apple Music back at WWDC, the company revealed that the the service had reached 15 million paid users. CEO Tim Cook kicked off today's iPhone event by announcing that In the three months since, the music streaming option tacked on another 2 million. That's still a long way from Spotify's 30 million subscribers, but Apple continues to gain ground with features like Beats 1 and a stable of high-profile exclusive releases.

Speaking of exclusives, Tim Cook touted that Apple Music was home to 70 exclusive releases this year, including new material from Taylor Swift, Frank Ocean, Drake and more. It's only September, so there's plenty of time for Apple Music to stream a few more albums and videos before they're available anywhere else.

Click here to catch all the latest news from Apple's "See You" event.

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