You are using an older browser version. Please use a supported version for the best MSN experience.

Apple tops most valuable brands list

Press AssociationPress Association 5/10/2016 Ben Woods

Technology giant Apple has been named the world's most valuable brand despite seeing iPhone sales fall this year.

Google secured second place and Coca-Cola came third according to a list of the top 100 brands compiled by Interbrand.

Apple's brand value rose 5 per cent to $US178.119 billion in 2016, while Google saw an 11 per cent jump to $US133.252 billion.

However, Apple reported in April that iPhone sales had fallen for the first time since the device was launched in 2007, dropping from 61 million to 51 million during the first three months of this year.

Technology companies remain a dominant force on the list, with eight in the top 20 alone, including Amazon, which saw its brand value jump by a third to $US50.338 billion.

Facebook saw the biggest rise in brand value year-on-year, climbing 48 per cent to $US32.593 billion.

New entrants to the top 100 included electric car manufacturer Tesla and fashion house Dior.

The ranking is based the company's financial performance, its influence over customers and the strength of the brand to command a higher price or secure earnings for the company.

image beaconimage beaconimage beacon