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BBC apologises after 'bad taste' social media post about missing mum

Mirror logo Mirror 12/05/2017
BBC Look North likened missing mum Renata Antczak to newsreader Gemma Dawson (Photo: Hull Daily Mail WS) © Provided by Trinity Mirror Plc BBC Look North likened missing mum Renata Antczak to newsreader Gemma Dawson (Photo: Hull Daily Mail WS)

BBC Look North has apologised after making a 'bad taste' social media post about a missing mum.

The programme posted a tweet and Facebook post comparing Renata Antczak, who vanished from her home in Hull two weeks ago, and journalist Gemma Dawson.

It was based on the women's hairstyle and clothing but sparked a furious backlash from viewers who branded it "bad taste".

Renata, 49, disappeared two weeks ago after she was last seen dropping off her 11-year-old daughter at school, the Hull Daily Mail reports.

Credits: Hull Daily Mail WS © Provided by Trinity Mirror Plc Credits: Hull Daily Mail WS

In a bid to raise publicity in the search for her, BBC Look North featured an appeal on its lunchtime broadcast.

But, in posts on the Look North social media accounts shortly afterwards, the broadcaster likened Renata to newsreader Gemma Dawson.

The posts on their Facebook and Twitter pages said: "When your newsreader @GemsDawson looks like a missing mum…Here's a link to the story."

The Facebook post was later amended to say: "When your newsreader looks like the story."

Credits: Hull Daily Mail WS © Provided by Trinity Mirror Plc Credits: Hull Daily Mail WS

The organisation has since said it "regrets" if the post had caused offence among its readers and viewers but stopped short of issuing an apology.

In a statement, a BBC spokesman said: "This post has been deleted. We regret if it caused offence.

"We are continuing to cover the police search for this missing woman across our output including social media."

People expressed their outrage at the post quickly after it was made.

In a comment which was later deleted on the Facebook post, one person wrote: "Poor taste. Imagine if her family saw you making jokes about it?"

Another person tweeted: "This is an awful tweet. Have some respect for the missing woman."

While another offended person wrote: "Should the BBC be making jokes about a missing woman?"

In response to a negative comment, Look North responded: "Sorry you think that but we hoped the publicity for the search might help...if people decide to share it?"

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